SCAA and the Ethiopian Commodity Exchange (ECX)
Webinar
- Purpose: advocacy and information
- Providers: SCAA, Peter Giuliano (Counter Culture) and Ric Rhineheart (SCAA Executive Director)
- The short of it: The SCAA has worked with the ECX to increase quality discoverability and traceability.
A Brief Overview of Traditional Ethiopian Coffee Market
While there are some cooperatives and an insignificant, but growing number of larger, commercial farms, small holders (1 hectare sized farms) produce most of Ethiopia’s coffee.
Since the 50s, Akrabis (“collectors”) then buy and collect the harvested coffee and bring them to washing stations, which they typically own or manage, for processing. After washing, the akrabis would bring the coffee to a clue, where the coffee was graded based on appearance (as opposed to taste) and auctioned. Exporters who had a relationship with the central bank and a letter of credit system would then purchase the coffee from the akrabis and sell it to overseas importers.
Factors Unique to Ethiopia
Ethiopia has a high level of domestic consumption. This puts pressure on the export industry; exports might sell more on the domestic market than the export market. Ethiopia, however, is also dependent on coffee exports, which account for 25-30% of Ethiopia’s hard currency foreign exchange revenue. Ethiopia’s combination of high domestic consumption and dependence on foreign exchange is unique.
The Birth and Structure of the ECX
Ethiopia launched the ECX in April of 2008 to increase price and quality stability for export grade grains; they added coffee to the list of commodities in late November 2008. Of course, all coffee has always gone through the clue and auction, analysis and export system; now it happens through the ECX. That principle has always been there. Although the ECX is a government entity (the government owns it), the ECX was established as a demutualized corporation with a separation of ownership and management. This is a unique new public/private ownership wit a balance of owner and member interests. The management board has government representatives and five membership representatives, and membership seats are sold by the government, but privately owned.
The ECX requires that…
- …all coffee not directly traded between a producer and a foreign buyer must be traded on the ECX.
- …coffee be delivered to one of 14 regional ECX operated receiving stations (as opposed to the old two), where coffee is graded using the SCAA cupping model to assess cup quality.
- …farmer retain ownership of the coffee until it is purchased and shipped for export. Transporters and exporters no longer own the coffees; they provide producers with a service.
- …farmers must receive 85% of the sale price.
Common Misunderstandings
- The ECX took away some of the exporters licenses. This is true. They did it if they suspected exporters of importing and trading/or trading coffees on the domestic market. Coffee has a critical function for Ethiopia in terms of foreign trade.
- Fair-Trade, Organic (FTO) will not be available. Ethiopian law says that any producing entity can sell so long as it goes directly to a foreign buyer. Since most fair-trade coffees are sold directly to buyers, they will not go away.
- Transparency is gone forever. The ECX has taken steps to provide excellent price transparency. We will discuss this further below. For now, suffice it so say that all transactions are recorded and made available daily to farmers and regions in real time (by the minute) reflecting the internal market and the NY market.
ECX Accommodations to Specialty Coffee
CEO of the ECX, Eleni Gabre-Madhin, came to the SCAA’s annual Symposium in April, 2009. She opened up dialogue to express concerns and ideas to address them. In response to this ongoing dialogue, the ECX has undertaken the following measures:
- Adopted an industry recognizable grading system (SCAA and Q Grading) for all coffees: The ECX went through CQI and Q grading system exercises to see how close ECX cuppers could calibrate with Q graders. They had a positive correlation in cup quality. They’ve developed a wide array of contracts based on cup quality and regional production.
- Arrival Q grading made steps towards transparency and quality: In October, the ECX began a process of where when parchment coffee was delivered to ECX warehouses, it was cupped and graded. If it scored above 80 by a licensed Q grader, it was recognized as an arrival Q coffee. The ECX then determined with greater specificity where coffees were coming from. They then added two specialty grades (1 and 2, representing coffees that scored 85 or higher).
- Allow coffees to be purchased directly from a farm or coop by a foreign importer: one can go directly to Ethiopia to work with farmers and millers by entering into a direct/transparency relationship or one can work through an agent on the DST. In both cases, there is a small premium.
- Addition of a direct specialty trade (DST): the ECX created an open outcry trading platform (i.e., not auctioneer, but open buy-sell trading platform where sellers can refuse prices if they are not high enough). The ECX only introduces coffees that cup above a certain amount and then acts as a warehouse custodian until prices are set by buyers-producers through sampling (tasting) for quality. The ECX also introduces consultants who create “transparency contracts” so all participants in chain can see what prices were paid at every step from farm to import. Thus, farmers can see how money is spent throughout the chain (from purchase price including insurance and transp and logistics).
This latter provision is especially important for specialty coffee. It guarantees higher income for producers since all transactions are recorded, producers see the receipts, and the ECX requires that they receive 85% of the sale price. It also preserves lot traceability. The ECX takes responsibility for preserving identity of coffee by origin, farm, and grade and guarantees the final product.
ECX will hold its direct, specialty trade bidding session on the 28th of January. The catalogue will be available on their website.
Questions & Answers
[The Questions were usually not read; the Answers and Questions are marked by Q&A]
Q: Foreign buyers want washing station specific coffees. Many can name specific washing stations in this coop or that Yirga Cheffe station.
A: Any coop or farmer can have their coffee milled or dry processed and sold directly to you or through the direct trade, specialty platform. Akrabis cannot sell coffee that loses its farm ownership; akrabis are now service providers. The Farmer/coop retains ownership and the akrabis provides service at a fixed price to facilitate process. That is the optimal system, where the transaction is between farmer/coop and importer, eliminating costly (and in many countries, abusive) middlemen.
Q: What quality incentive is there?
A: The DST platform offers great incentive to produce quality. If quality is evaluated at the ECX buying facility and it cups high enough to get on the DST platform, coffees will naturally find their price (price discovery mechanism). Higher quality coffees will fetch higher prices so long as market is there for high quality coffees. They’ve seen it happen just through ECX trading floor.
Q: Do buyers know if coffee went through ECX or not?
A: If it was bought through an exporter, it probably came through the ECX. Only coops and unions have been selling direct. This year it will be the same except for the addition of the DTS system. Buyers: ask importers what the ECX grade was for quality and origin.
Q: How can I buy direct?
A: FTO and unions. DTS. Even ECX. ECX is not a true commodity system. It instead offers many benefits to producers, akrabis, and transparency. Many have bought good coffees with high transparency.
Q: How do we know growers are getting paid a fair amount?
A: Produces are guaranteed 85% of the sale price. The grower is the producer, not the akrabi.
Q: Does the importer/roaster have input in which exporter/service provider they use?
A: If you have identified a party/entity you like, you can encourage them to make their services available. You cannot mandate, but you can encourage.
Q: Does the Coop or producer set a minimum price?
A: The selling party may elect to not accept any price. If not high enough, they can choose not to transact.
Q: What incentive is there for akrabis to provide good service if there is a fixed price for them?
A: Service provider dehulls and separates, but most quality is happening prior to service provider. They can also have a separate billing for milling, contract, logistics, insurance, etc, so long as they are transparent. Moreover, 15% is a percent, so service providers get more if coffee sells for more. Incentive is there for quality.
Q: Will other African nations follow Ethiopia in creating entities similar to the ECX?
A: There is no strong indication that any other African nations will follow this model. Ethiopia has that high level of domestic consumption and high dependence on coffee for foreign exchange, which demanded a different solution.